Published data and studies
Simply Maid Research
Australian homes, housework and cleaning data, clearly explained. Explore ABS population and housing evidence alongside separately identified Simply Maid booking research. Each study includes its sources, observation period and limitations.
Housework in Australia
Population evidence on housework, unpaid domestic labour and time use.
Housework and domestic labour in Australia
ABS 2024 housework participation and time, with a separate Census 2021 unpaid domestic-work snapshot. Updated 8 October 2026.
National household research and Simply Maid booking records answer different questions. Company records are not a representative survey of Australian households.
Read the illustration as text
- Australian population studies
- Use the source’s population, question and observation period.
- Simply Maid service records
- Describe the customers and visits recorded in our own operations.
Keep the population beside the finding.
Australian homes
Housing data with clear definitions of what each average describes.
Average house size in Australia
ABS 2024–25 new-house, townhouse and apartment sizes, state comparisons and a 15-year house-size series. Published 8 October 2026.
Cleaning service patterns
Historical Simply Maid booking records. These studies do not represent all Australian households.
Australian House Cleaning Statistics
Historical Simply Maid booking records, 2015–2025; Australian population context kept separate. Updated 7 October 2026.
Cleaning frequency: visits and customers
Original Simply Maid analysis: booked frequency versus each customer account’s first observed completed booking, 2015–2025. Published 7 October 2026.
Seasonal cleaning booking patterns
Original Simply Maid analysis: calendar exposure and equal-year monthly comparisons, 2017–2024. Published 7 October 2026.
For journalists and publishers
You may reuse Simply Maid’s published aggregate figures and supplied charts with visible attribution. Keep the period and limitations. External research remains credited to its original owner and subject to that source’s reuse terms.
Key findings
Self-contained findings with source-preserving copy controls.
Charts, tables and data
Ungated PNG, SVG and aggregate CSV files.
Methods and corrections
Scope, calculations, exclusions and the preserved correction history.
Suggested citation
Copy a finding or table with its exact source section and data edition.
Media enquiries
Existing media contact details and company information.
About the original author
Huy Hoang, Simply Maid founder. No independent research review is claimed.
About this research programme
We publish questions the available evidence can answer. Company service records tell us about fulfilled bookings; population surveys answer different questions. Our research does not claim national representativeness for Simply Maid customers or infer personal motives from their bookings.
Practical advice lives in Cleaning 101, hiring a cleaner and moving. Current rates and comparisons live in pricing.
Data and source dates are explicit. New editions preserve dated aggregate files so older citations remain checkable. For calculations, limitations and corrections, start with the pillar methods.
Historical indoor-air source
A reference explanation, separate from Simply Maid's own data and studies.
CSIRO's 1998 indoor-air estimate
Identify the original press release and understand why the $12 billion figure should retain its historical date.